Hi-Res! is a highly awarded digital media company based in London founded in 1999 by Florian Schmitt and Alexandra Jugovic, who are both partners and creative directors of the company. Both Schmitt and Jugovic studied art at the Hochschule für Gestaltung Offenbach (D) and worked for numerous clients in the entertainment industry through various companies before setting up Hi-Res! They initially gained widespread recognition for their experimental site *soulbath.com* and the associated exhibition of art-banners entitled *clickhere!*.