"It’s Alive Mobile Games" (www.itsalive.com) (S) is the provider of pervasive games, determined to create the greatest game experiences ever seen on mobile phones. The company was founded in February 2000, and started development of It’s Alive’s advanced game platform Matrix, and the first game *BotFighters*. Speed Ventures invested seed capital, and shortly after, It’s Alive signed partnership agreements with Ericsson, SignalSoft, CellPoint, and Mobilaris. The Crew members are: Sven Hålling (CEO), Ivar Gaitan (System Architect), Björn Ekengren (Operations Manager), Christof Molund (CFO), Tom Söderlund (Game Producer), Johan Rahm (Development Manager).