Hakuhodo – C… what it takes to change https://ars.electronica.art/c/de Ars Electronica 2014 Fri, 26 Aug 2022 05:23:31 +0000 de-DE hourly 1 https://wordpress.org/?v=4.9.6 Future Innovators Summit https://ars.electronica.art/c/de/future-innovators-summit/ Tue, 08 Jul 2014 07:45:10 +0000 https://ars.electronica.art/c/?p=346 Continue reading ]]> Ein Projekt der Future Catalysts Ars Electronica (AT), Hakuhodo (JP),
in Kooperation mit ITU Telecom – International Telecommunication Union
DO 4.9.-SO 7.9.2014
Linz, Österreich
Akademisches Gymnasium (Hauptlocation) / Future Innovators Exhibition

Arkadenhof, PAUL’S küche.bar.greisslerei, Sparkasse Oberösterreich, OÖ Kulturquartier/Ursulinensaal, Central

Einleitung
Das Konzept
Gruppen und InnovatorInnen
Mentors
Talks, Workshops, Events
Future Innovators Exhibition

Einleitung

Was braucht es für den Wandel? Dieser Frage geht der Future Innovators Summit von Hakuhodo, ITU Telecom – International Telecommunication Union und Ars Electronica nach und transformiert dabei auch das gewohnte Format des Themensymposiums. Als KatalysatorInnen des Wandels sind diesmal junge InnovatorInnen aus aller Welt und den verschiedensten Bereichen beim Ars Electronica Festival 2014 zu Gast: EntrepreneurInnen, AkivistInnen und TechnikerInnen, WissenschafterInnen und – bei Ars Electronica selbstverständlich – KünstlerInnen und DesignerInnen.

Persönliche Begegnungen

Über die gewohnten Vorträge und Präsentationen hinaus bietet das Gipfeltreffen den FestivalbesucherInnen die Gelegenheit, ihnen persönlich und im Gespräch zu begegnen.
Sie teilen untereinander und mit den BesucherInnen ihre Visionen, Ideen und Projekte, leiten und besuchen Workshops und geben einander Feedback. Denn der Future Innovators Summit ist nicht nur zur Präsentation, sondern auch zur gemeinschaftlichen Entwicklung zukunftsfähiger Ideen gedacht.

Ideen spinnen

Dazu arbeiten die InnovatorInnen von den Hakuhodo-Facilitators begleitet in Kleingruppen. Jede Gruppe nutzt eine Future Innovators Class als Arbeits- und Präsentationsraum. Zu den BegleiterInnen zählen unter anderem der Fotograf Oliviero Toscani (IT), DG-Connect-Leiter Robert Madelin (BE) Hiroshi Ishii (JP/US) vom MIT Medialab, Joachim Sauter (DE) von Art+Com und der Künstler und Wissenschafter Golan Levin (US) von der Carnegie Mellon University.
Lesen Sie mehr über die Gruppenmitglieder

Was machen die Future Innovators?

Jede Gruppe nimmt an einem zweitägigen Programm teil, das aus folgenden Punkten besteht:
Future Innovators Breakfast
Future Innovators Classes and Exhibitions
Future Innovators Tea Party / Rendezvous Party
Mentors/Facilitators Meetings

Vom Frühstück bis zur Tea Time

Die Arbeitstage beginnen mit dem gemeinsamen Future Innovators Breakfast, die in ein gemeinsames Kick Off in den Future Innovators Classes und später in die intensiven Working Sessions übergehen. Zur Lunchbox am Mittag treffen die InnovatorInnen auf namhafte Mentoren, dazu zählen unter anderem der Fotograf Oliviero Toscani (IT), DG-Connect-Leiter Robert Madelin (UK/BE) Hiroshi Ishii (JP/US) vom MIT Medialab, Joachim Sauter (DE) von Art+Com und der Künstler und Wissenschafter Golan Levin (US) von der Carnegie Mellon University. Am Spätnachmittag bei der Future Innovators Tea Time kommen die InnovatorInnen und das Publikum zur Präsentation der Arbeitsergebnisse der einzelnen Innovatorengruppen und Gesprächen zusammen. Abendliche Rendezvous Partys beschließen den Tag. Die Future Innovators Exhibit mit Arbeiten und Projekten der Future Innnovators sowie verschiedene Workshops, Präsenationen und Round Tables runden das Summit-Programm ab.


Das Konzept

„Creativity is the art of finding the right questions, Innovation is the ability to respond to them“

This year, the AE Festival’s mission is to confront the question of „what it takes to change“ and to call for answers from all directions from different disciplines as well as different places all over the world. But it’s not the usual question about what the future will look like but rather how we get there and, most important, who are the people who can scout these new ways. For this reason, Ars Electronica has teamed up with Hakuhodo and ITU (International Telecommunication Union) to organize the Future Innovators Summit.

At this summit, experienced professionals as well as young entrepreneurs and social activists, technicians and scientists and, of course, artists and designers will meet each other at the Ars Electronica Festival for mutual inspiration and for the exchange of ideas and know-how. The lineup will also include opportunities for participants to engage in dialog among each other and with the public audience. Besides a broad range of lectures, presentations and exhibitions, we want to build a „special taskforce“—24 catalysts of change, innovators and creators of tomorrow from places all over the world who will present their ideas and projects and spend four days together to come up with answers to the question of what it takes to change.

Why is this a unique opportunity? At the moment, one can find a growing lineup of events and gatherings for young entrepreneurs and start-ups, as well as a lot of hackathons, game jams etc. where the young community of programmers and developers can interact. The same goes for festivals of young artists and conferences of young social activists. What they all have in common is an exciting and virulently inspiring atmosphere, but they often also share a certain flavor of elitist exclusivity, and it’s usually pretty difficult to access them as an outsider. Even more surprising is that you can hardly find anevent at which these inspiring talents, creators and innovators can convene, and do so across the borders of their communities and disciplines. But this crossover is exactly what we’re looking for!

Lesen Sie dazu mehr auf unserem Ars Electronica Blog!



About Hakuhodo

Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan. It is the core agency of Hakuhodo DY Group, the world’s seventh largest agency company according to Advertising Age’s “Agency Report 2014.” Hakuhodo has offices in 17 countries and regions, and over 3,000 employees working in Japan and over 2,500 overseas. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region. Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives. Renowned for its creativity, Hakuhodo is the only agency headquartered in Asia to have twice won the Grand Prix at Cannes Lions International Festival of Creativity.
www.hakuhodo.jp

About ITU Telecom

ITU Telecom is part of the International Telecommunication Union, the United Nations specialized agency for information and communication technologies (ICTs). ITU is committed to connecting all the world’s people – wherever they live and whatever their means. Through our work, we protect and support everyone’s fundamental right to communicate and to benefit from modern communication technologies. ITU Telecom organizes ITU Telecom World, the leading platform for high-level debate, knowledge-sharing and networking for the governments, industry leaders and regulators that form part of the global ICT community. ITU Telecom World 2014 will take place in Doha, Qatar, from 7 – 10 December 2014.
www.telecomworld.itu.int
www.itu.int

About DOM Research Lab

The Design-Organization-Media (DOM) Research Lab at the University of Art and Design Linz is an internationally recognized research and consulting center for sensing, creating, and launching desired futures in organizations. DOM Research Lab help students, researchers and decision makers in business and society to define the framework for innovation and change, to design and communicate conveying visions, and to build the innovation capabilities, systems, and structures that are right for organizations.
dom.ufg.ac.at

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