In cooperation with Umdasch Shopfitting, Europe’s leading shop design firm, fashion retailer RAG and electronics giant Samsung, Ars Electronica Solutions developed this interactive Shopping Wall that lets customers browse a product portfolio in a variety of ways. They can interact with the Wall via RFID codes on physical objects, and an entire line of merchandise can be examined close-up via an intuitive interface.

The Festival version of this product presents a broad spectrum of content—for instance, a “best of Ars Electronica Solutions” – and there are various versions to illustrate the product’s scalability and modularity.