(In)Sights interlinks real objects and digital information in a way that’s fun to use. It enhances the use of the object by adding an interactive level. Coded postcards enable installation visitors to access multimedia content that appears as texts, images or films on adjacent screens.

Laser Game, an installation designed for an upcoming exhibition in Berlin, sets up a scenario à la “Mission: Impossible” for users to test their agility. Have you got what it takes to go all the way without getting zapped by a laser beam?

In cooperation with Umdasch Shopfitting, Europe’s leading shop design firm, fashion retailer RAG and electronics giant Samsung, Ars Electronica Solutions developed this interactive Shopping Wall that lets customers browse a product portfolio in a variety of ways. They can interact with the Wall via RFID codes on physical objects, and an entire line of merchandise can be examined close-up via an intuitive interface.

The Festival version of this product presents a broad spectrum of content—for instance, a “best of Ars Electronica Solutions” – and there are various versions to illustrate the product’s scalability and modularity.

Light Is Time Folds Are Space are a new body of works by Matthew Gardiner that examine the relationships between light, folds and space. The works are code generated folded sculptures, fold mapped DNA-like structures, morphed with the systematic movement of light. They reveal relationships between folding and nature, through their repeated structures with subtle code defined variances. Light passes over the greyscale machine-formed mountains and valleys making shadows grow and shift in form, piercing highlights through the monotonal landscape.