“Kazamidori“ is a weathervane for the Internet age. “Kaza“ (wind) “mi“ (watch) “dori“ (bird) is a Japanese expression for a weathervane. People of former days observed the natural behaviour of birds, which have a habit of looking towards the direction of wind, and this behaviour was incorporated in the design of weathervane. “Kazamidori“ is a device to indicate the social wind of interests on the Internet. It works by using the social energy of web accesses to Ars Electronica. When somebody visits the Ars Electronica website, “Kazamidori“ turns to point in the direction of the visitor. For example, if somebody visits from Tokyo, “Kazamidori“ will point east.)