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INFOWAR: Info.War.101



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ARS ELECTRONICA FESTIVAL 98
INFOWAR. information.macht.krieg
Linz, Austria, september 07 - 12
http://www.aec.at/infowar
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InfoWar 101:

    "The 20th century has been characterized by three developments
    of great political importance: the growth of democracy, the growth of
    corporate power, and the growth of corporate propaganda as a
    means of protecting corporate power against democracy."
        --Alex Carey



                        RIGHT FROM THE MOUTHS OF THE PRACTITIONERS: 
                        EXCERPT FROM MITRE INFOWAR DEPARTMENT

                        Information warfare may be the ultimate stealth
                        weapon -- victims may not realize an information
                        attack has taken place until considerable damage
                        has been done, and even then, tremendous expertise
                        may be required to recognize and identify the
                        attack and counteract its effects.

                        For example, adversary forces could penetrate U.S.
                        computer networks, reading files and giving
                        themselves wide access to sensitive information.
                        They could intercept or alter electronic mail, and
                        send false messages that direct personnel and
                        supplies to the wrong locations. In addition, they
                        could capture and control network hosts, halting
                        electronic communications, or they could introduce
                        viruses to attack databases, denying commanders
                        access to vital information.

                 from MITRE, private contractor to the US Dept. of Defense.
                 http://www.mitre.org

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                EXAMPLE OF THE USE OF PUBLIC RELATIONS CONSULTANTS,
                GOVERNMENT HEARINGS AND MEDIA, BY THE US AND KUWAITI
                GOVERNMENTS TO SWAY PUBLIC OPINION TOWARD WAR

                On October 10, 1990, as the Bush  administration
                stepped up war preparations against Iraq, (the
                Public Relations Firm) Hill and Knowlton, on behalf of
                the Kuwaiti government,  presented 15-year-old "Nayirah"
                before the House Human Rights Caucus. Passed off as an
                ordinary Kuwaiti with firsthand knowledge of atrocities
                committed by  the Iraqi army, she testified tearfully
                before Congress:

                "I volunteered at the al-Addan hospital...[where] I saw
                the Iraqi soldiers come into the hospital with guns, and
                go into the room where 15 babies were in incubators.
                They took the babies out of the incubators, took the
                incubators, and left the babies on the cold floor to
                die."

                Supposedly fearing reprisals against her family,
                Nayirah did not reveal her last name to the press or
                Congress. Nor did this apparently disinterested witness
                mention that she was the daughter of Sheikh Saud
                Nasir al-Sabah, Kuwait's ambassador to the U.S.   As
                Americans were being prepared for war, her story-
                which turned out to be impossible to corroborate
                -became the centerpiece of a finely tuned public
                relations campaign orchestrated by Hill and Knowlton
                and coordinated with the White House on behalf of the
                government of Kuwait and its front group, Citizens for
                a Free Kuwait.

                [...]

                All this PR activity helped "educate" Americans about
                Kuwait-a totalitarian country with a terrible human
                rights record and no rights for women. Meanwhile, the
                incubator babies atrocity story inflamed public opinion
                against Iraq and swung the U.S. Congress in favor of
                war in the Gulf.

                [...]

                ...the degree of success PR firms have in manipulating
                public opinion and policy is almost imposssible to
                determine. By design, the PR industry carefully conceals
                many of its activities. Persuasion, by its definition,
                is subtle,  says one PR executive.  The best PR ends up
                looking like news. You never know when a PR agency is
                being effective; you'll just find your views slowly
                shifting.

                Using money provided by its special interest clients 
                usually large corporations, business associations and
                governments   the PR industry has vast power to direct
                and control thought and policy. It can mobilize private
                detectives, lawyers, and spies; influence editorial and
                news decisions; broadcast faxes; generate letters;
                launch phony  grassroots  campaigns; and use high-tech
                information systems such as satellite feeds and internet
                sites.

                Activist groups and concerned individuals often fail
                recognize the techniques and assess the impact of PR
                campaigns. And indeed, with its $10 billion-a-year
                bankroll and its array of complex, sophisticated
                persuasive weaponry, the PR industry can often
                outmaneuver, overpower, and outlast true citizen
                reformers. Identifying the techniques of the industry
                and understanding how they work are the first steps in
                fighting back.

Public Relationships: Hill & Knowlton, Robert Gray, and the CIA
by Johan Carlisle (from CAQ #44, 1993)
http://caq.com/Hill&Knowlton.html

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                DIVIDE AND CONQUER:
                A HOW-TO LESSON FROM PR-SPY FIRM
                MONGOVEN, BISCOE AND DUCHIN

                Ronald Duchin, senior vice-president of another PR spy
                firm Mongoven, Biscoe, and Duchin would probably have
                labeled Steinman and Tylczak radicals. A graduate of the
                US Army War College, Duchin worked as a special
                assistant to the secretary of defense and director of
                public affairs for the Veterans of Foreign Wars before
                becoming a flack. Activists, he explained, fall into
                four categories: radicals, opportunists, idealists, and
                realists. He follows a three-step strategy to neutralize
                them: 1) isolate the radicals; 2) cultivate the
                idealists and educate them into becoming realists; then
                3) co-opt the realists into agreeing with industry.

      According to Duchin, radical activists:

      "want to change the system; have underlying socio/political motives
      [and] see multinational corporations as inherently evil....These
      organizations do not trust the... federal, state and local governments
      to protect them and to safeguard the environment. They believe,
      rather, that individuals and local groups should have direct power
      over industry. ... I would categorize their principal aims right now as
      social justice and political empowerment."

                Idealists are also hard to deal with. They want a
                perfect world and find it easy to brand any product or
                practice which can be shown to mar that perfection as
                evil. Because of their intrinsic altruism, however, and
                because they have nothing perceptible to be gained by
                holding their position, they are easily believed by both
                the media and the public, and sometimes even
                politicians. However, idealists have a vulnerable point.
                If they can be shown that their position in opposition
                to an industry or its products causes harm to others and
                cannot be ethically justified, they are forced to change
                their position.... Thus, while a realist must be
                negotiated with, an idealist must be educated. Generally
                this education process requires great sensitivity and
                understanding on the part of the educator.

                Opportunists and realists, says Duchin, are easier to
                manipulate. Opportunists engage in activism seeking
                visibility, power, followers and, perhaps, even
                employment. ... The key to dealing with [them] is to
                provide them with at least the perception of a partial
                victory. And realists are able to live with trade-offs;
                willing to work within the system; not interested in
                radical change; pragmatic. [They] should always receive
                the highest priority in any strategy dealing with a
                public policy issue. ... If your industry can
                successfully bring about these relationships, the
                credibility of the radicals will be lost and
                opportunists can be counted on to share in the final
                policy solution.


The Public Relations Indystry's Secret War on Activists
by John Stauber & Sheldon Rampton (CAQ #55, 1996)
http://caq.com/Caq55.prwar.html

to be continued.

Respectfully submitted,

Paul Garrin
http://mediafilter.org


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