Wie kommt es zur Hybridisierung? Hybride Schöpfungen und Geschöpfe entstehen aus Neukombinationen. Je kleiner und flexibler die Einheit, umso größer die mögliche Anzahl der Neukombinationen. Daher sind die wichtigsten treibenden Kräfte der Hybridität das Gen, das Atom und das Bit. Die Sprache selbst ist sowohl Produkt als auch Generator der Hybridisierung, weil sie gemeinsame Merkmale ansonsten nicht miteinander in Beziehung stehender Entitäten zusammenführt. Da mehr und mehr Dinge in digitaler Form verfügbar gemacht werden, entsteht permanent Neues durch Sampeln und Mixen, was in generelle digitale/materielle Bricolage bzw. Improvisation mündet.

10:30 - 10:55 Derrick de Kerckhove (CA)
Head of the Marshall McLuhan Program at the University of Toronto since 1983; author of “The Skin of Culture”, “Brainframes: Technology, Mind and Business”, “The Architecture of Intelligence”; advisor to governments, major corporations and cultural initiatives

10:55 - 11:20 Roger Clarke (AU)
consultant specialized in eBusiness, information infrastructure, data surveillance and information privacy

11:20 - 11:45 Wen-Jean Hsueh (ROC)
General Director of the Creativity Laboratory of the Industrial Technology Research Institute (ITRI)—Taiwan

11:45 - 12:00 Break

12:00 - 12:25 Neil Gershenfeld (US)
Director of MIT's Center for Bits and Atoms. His unique laboratory investigates the relationship between the content of information and its physical representation, from molecular quantum computers to virtuosic musical instruments. Technology from his lab has been seen and used in settings including New York's Museum of Modern Art and rural Indian villages, the White House/Smithsonian Millennium celebration and automobile safety systems, the World Economic Forum and inner-city community centers, Las Vegas shows and Sami reindeer herds. He is the author of numerous technical publications, patents, and books.

12:25 - 12:45 David Weinberger (US)
founder of the strategic marketing company “Evident Marketing”; he joined “Open Text”; consultant for industry and company boards, author, co-author of “The Cluetrain Manifesto”, since 2004 Fellow at Harvard's Berkman Institute for Internet & Society

12:45 - 13:30 Discussion

Moderator: Derrick de Kerckhove (CA)

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