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Parallel Mesmerization of eleven Blondes and eleven Brunettes by two computers
Erwin Redl/A, USA

Redl’s project is an attempt to go further into de realm of the virtual organism of the Dow Jones Industrial Average. The Dow Jones represents a virtual species made up of pure quantity, easy to identify only by numbers – the stock quotes of the 30 largest American companies. Almost everyone can take part and influence the behavior of this being – by investment. Two teams of dolls are placed on a soccer field model (blonde team/brunette team). The computer controls the two teams and each member is linked to the actions of a Dow Jone’s stock. According to changes in the stock’s values, different commands are directed to the dolls. A strange ballet of blondes and brunettes performs a hybrid theatre piece which is conducted by the virtual organism of the Dow Jones. The work is not a simulation of the stock market. It just (ab)uses the life signs of the Dow Jones as a driver for audio-visual events.
Source: Rubra

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