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Photoreal Digital Cars: Metal Desert & Metal City
The use of CG cars at Digital Domain was first employed as a technique in the Plymouth “Neon” automotive advertising campaign of 1996, which presented a number of playful “Neons” bouncing off of an unseen trampoline.
Conventional wisdom had the cars being shot practically, and then manipulated digitally; however, working for director Terry Windell of A Band Apart, visual effects supervisor Fred Raimondi came to the conclusion that the most artistic and cost-effective way to achieve this “effect”was to build and animate the cars digitally. Raimondi’s thought process went something like this: “What does computer graphics do best? The answer: shiny metallic things. Ding—a car is a big shiny metallic thing, so it should be natural!”
Source: Ray Giarratana / Digital Domain
Cross-reference: The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.
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Prix Ars Electronica - International Competition for Cyberarts 