Concept: TNC Network/F
In a stimulating environment, a unique blend of dayclubbing, media conference and networked project showcase, the electrolobby recreates the intense, subdigital climate in which these milestones, next-level experiments, and smart hacks that push the envelope, are spawned and spun off. The electrolobby residents range from next-generation creatives, game developers and professional gamers, to guerilla designers, lawyers, and renegade coders. Their fields of activity are diverse, yet they have a common set of influences, values, and ideas—a new field of reference: the net-inspired digital culture & lifestyle. This year*s electrolobby pays special attention to games, not just because of their increasing cultural, social and economic relevance, but more because all aspects of a creative, innovative way of dealing with the Internet converge in the production process of online games. And of course, because games are fun!
Source: TNC Network
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