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Campus
Heimatwerk
Gregor Huber, Ivan Sterzinger (CH)
Homeland as canned goods put up in times of the mental defense of the country. Today, their best-before dates long since expired, they sit in storage at the nation’s dealers in second-hand wares. *Heimatwerk* (in German-speaking Europe, a quasi-official purveyor of native folkloric costumes and handicrafts) promotes a discourse about the changing image of homeland by using a process of re-adaptation and a public mise-en-scène to recontextualize homeland-related subjects that used to have a powerfully identity-endowing effect. The material for the graphics was acquired at local second-hand dealers and reads like a historical film script of a previously institutionally subsidized staging of Switzerland in a pictorial language.
Source: Sabine Starmayr
Cross-reference: The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.
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