|
|
 |
|
|
|
|
Havidol
In reaction to the marketing and advertising strategies of the pharmaceutical industry, Justine Cooper has created a fictitious marketing campaign to launch HAVIDOL™, a new wonder drug designed to treat “dysphoric anxiety attacks due to a deficiency of social esteem and retail spending.” With unrelenting parody, the project takes on people’s collective longings and expectations to be able to constantly improve their current situation.
Source: Justine Cooper
Cross-reference: The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.
 download
printversion
back
|
|
|
Festival Ars Electronica - Festival for art, technology and society 