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Havidol™
Justine Cooper (AU)
In reaction to the marketing and advertising strategies of the pharmaceutical industry, Justine Cooper has created a fictitious marketing campaign to launch HAVIDOL™, a new wonder drug designed to treat “dysphoric anxiety attacks due to a deficiency of social esteem and retail spending.”With unrelenting parody, the project takes on people's collective longings and expectations to be able to constantly improve their current situation.
Kindly supported by: New York State Council for the Arts, Greenwall Foundation, and Lower Manhattan Cultural Council; Australian Government through the Australia Council, its arts funding and advisory body; by the Visual Arts and Craft Strategy, an initiative of the Australian State and Territory Governments;Novamedia,Australia and Daneyal Mahmood Gallery, New York.
Source: Justine Cooper
Cross-reference: The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.
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