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Festival Ars Electronica - Festival for art, technology and society Ars Electronica 2000: Next Sex Installations
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The Five Reactive Books
The Five Reactive Books are editioned books with both digital and print components. Using a conventional computer as the Medium, Maeda has created a total of 52 compositions that demarcate the expressible spectrum of interactive media.
A style of simplicity, tempered with technical harmony has been the signature of Maeda´s style in an age of over-excessive technology usage to achieve what eagerly aspires to be classified as art.
The process for each book has been a year´s worth of idea development on paper, and then a week of creating the work on the computer as a program. The essence, not the technology, are Maeda´s sole message.

Signature: John Maeda / USA

Source: John Maeda

Cross-reference: The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.

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