|A New Cultural Advertising Project
h.o (Hide Ogawa, Yuichi Tamagawa, Taizo Zushi, Mizuya Sato, Kaori Honda, Emiko Ogawa) (JP) + Dentsu
Many users access the Ars Electronica web site every day. Each user arrives at the Ars Electronica web site via some search keyword or phrase. This keyword is considered to be the user’s “personal tagline” for Ars Electronica and will modify this year’s exclusive tagline, “A New Cultural Economy”, to each individual’s personal tagline. By washing away the commercially crafted tagline and using live words inspired by people around the world, the dynamic social value of Ars Electronica can be captured.
Cross-reference: The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.