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MISSION FUTURE @ Ars Electronica
Joichi Ito (JP)
The second FutureTour alias MISSION FUTURE @ Ars Electronica will be scrutinizing private-sector early adopters who are already successfully implementing the vision of a sharing economy. And by no means does this refer solely to projects like Android (Google), Java (Sun Microsystems), Open Moco, Open Design and Open Cola. Established players and traditional corporations are increasingly getting in on this too. For instance, Nike and Apple, who are transforming the iPod into the Running-Coach. Or Red Bull, which has been defining itself as a content provider of late, installing its presence on the world’s craziest playgrounds—the sporty type but the cultural variety too. Sharing is king. Whoever shares, wins. On the one hand, the FutureTour is presenting practitioners of the sharing economy from brand-name corporations, especially those like SAP, Vodafone and Austrian Airlines that work together with the Ars Electronica Futurelab. On the other hand, this is a chance to hear from startups that are already giving the big boys a run for their money. The FutureTour itself is totally committed to the open source principle: The people who take part also give part.
Moderation: Christoph Santner (AT)
Source: rubra
The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.
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Festival Ars Electronica - Festival for art, technology and society 