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Vernichtungsaktion
This undertaking will target first and foremost the aspect of brand value and imitation. What this campaign will be destroying are tons of knock-offs of brand-name merchandise. This, of course, is primarily a frivolous game that plays with attitudes toward value, and does so on the basis of the assumption that producing and purchasing knock-offs doesn’t generate all that much resonance in most people’s sense of moral injustice, and perhaps much less than the inhumane conditions under which brand-name merchandise is produced nowadays.
Supported by Zollamt Linz/Wels and Reisswolf.
Source: rubra
Cross-reference: The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.
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Festival Ars Electronica - Festival for art, technology and society 