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Big Deal
"The Big Deal" had all of the elements that could have become a very boring commercial: a gray telephone wire against a plain white background ... and 60 seconds to fill. And that is what got Blue Sky director Carlos Saldanha excited about the project. The simplicity of the design allowed him to concentrate on developing "Jack's" personality. He wanted to create a realistic-looking character that would be fun to watch.
Source: Carlos Saldanha
Cross-reference: The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.
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Prix Ars Electronica - International Competition for Cyberarts 
