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Wege zur Qualität
Wege zur Qualität, a 70 mm ride film for Volkswagen's upcoming theme park "Autostadt", departs from the usual themes found in the genre with its non-narrative approach. Instead of the typical "thrilling chase/ escape"theme, the client wanted an exploratory, experimental journey.
Source: Lisa Slates, Chitra Shriram
Cross-reference: The right to reprint is reserved for the press; no royalties will be due only with proper copyright attribution.
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Prix Ars Electronica - International Competition for Cyberarts 
