For director Michael Bay, Propaganda Films and agency client TBWAChiat Day, Digital Domain was tasked with creating a provocative and photo-real couple in various stages of undress for Levi's latest advertising campaign. Digital Domain is known for its "invisible" effects work. "Socks" effects not only required rendering the couple invisible but more importantly required creating photo-real 3D CG clothing to be tracked over the existing plate photography in such a way as to make the invisible gag seamless. Visual effects supervisor Fred Raimondi and his team clearly accomplished the task at hand.