Horst Hörtner talking about Pixelspaces 2011
When you consider the Futurelab’s wide-ranging activities and endeavors these days, all you can say is: “Hats off!” This division of Ars Electronica was actually set up pursuant to business considerations as an in-house R&D lab responsible for developing the Center’s exhibits. After all, purchasing ready-made content eventually adds up to quite a bit of money in comparison to developing custom-tailored installations right here in Linz. And so it was. It was probably not part of the original plan that the Futurelab would ultimately do much more than “just” work for the Museum of the Future, but if you actually pay a call on this lab-atelier and get a feel for the enthusiasm with which the staff goes about its work, the unavoidable conclusion is that this step was definitely the smart thing to do. In the words of Horst Hörtner, media artist and head of this division ever since its inception in 1996: “What Ars Electronica is for me? Curiosity. It’s the Alma Mater of curiosity.”
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