Virtual reality and other forms of immersive media have the potential to disrupt the entire media industry with new user experiences that are more immersive and interactive compared to current video, cinema and TV. In order to reach a mature state beyond the current niche markets, the quality of experience of VR media has to be improved in several ways.
“Video Codecs for Immersive Media: 8K and Beyond” – Mauricio Alvarez-Mesa / Spin Digital (DE/CO)
“Ultra-high Resolution and Immersive Content Production” – Maciej Glowiak / PSNC (PL)
“Immersive Experiences: Initiatives in Cinema Theatres, Festivals and Location Based Entertainment” – Cécile Dumas / Marché du Film – Festival de Cannes (FR)
“8K Efforts towards 2020 in NHK and NHK Group” – Kenji Sugawara / NHK Media Technology (JP)
Moderation: Roland Haring (AT), Ars Electronica Futurelab
See also: Immersify in Deep Space 8K of the Ars Electronica Center
Website:
Credits:
PSNC – Poznan Supercomputing and Networking Center (PL): http://www.man.poznan.pl/online/,
Spin Digital Video Technologies GmbH (DE): https://spin-digital.com/,
Ars Electronica Futurelab (AT): https://ars.electronica.art/futurelab/,
Marché du Film – Festival de Cannes (FR): http://www.marchedufilm.com/,
NHK Media Technology (JP) http://www.nhk-mt.co.jp/
also see: https://immersify.eu/partners/
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 762079
