Even though we try to avoid them at all costs, advertisements surround us. Yet they are the main factor for the survival of most digital services.
Spotify® has been in debt since its launch, and on April 3rd, 2018 the colossal music streaming service began trading on the New York Stock Exchange. Meanwhile, technically skilled users keep finding alternatives to block ads instead of paying the monthly fee, avoiding the advertisements that are essential to keeping the service alive. Have we already started a new wave of piracy in the age of digital streaming?
Get Spotify® Premium only for € 9,99 is an artwork that is realized as a collection of music cassettes manually recorded, containing only advertisements streamed on Spotify® up to the time of recording. The cassettes are divided based on where and when the ads aired (Spain, May 2018).
Its aim is to underline the current state of industry practices, since the average consumer isn’t aware of the ways these services make money to keep operating.
