IMMERSIFY: Next Generation Immersive Media

Virtual reality and other forms of immersive media have the potential to disrupt the entire media industry with new user experiences that are more immersive and interactive compared to current video, cinema and TV. In order to reach a mature state beyond the current niche markets, the quality of experience of VR media has to be improved in several ways.

IMMERSIFY is developing key tools for allowing the next generation of immersive media applications. IMMERSIFY is a European R&D consortium funded by the EU’s Horizon 2020 program. During this year’s festival, the ongoing progress of R&D is presented in the form of demos in the Deep Space 8K. Two time-lapse videos, one of Los Angeles – Pano LA 10K – by Joe Capra (Scientifantastic) and the other of Atacama Desert in Chile by Martin Heck (Timestorm Films) are shown. PSNC will present their latest 8K productions featuring Poznan racetrack and winter shots at negative temperatures in the Karkonosze Mountains. Further Prima Materia from NOHlab, a stereoscopic piece taking the audience on an audiovisual journey, can now be enjoyed in 8K.

Panel discussion

Immersify: Content and Tools for Next Generation Immersive Media
SAT Sept. 8, 2018, 5 PM – 6:30 PM
Ars Electronica Center / Seminar room



PSNC – Poznan Supercomputing and Networking Center:,
Spin Digital Video Technologies GmbH:,
Ars Electronica Futurelab:

also see:

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 762079