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Media Giants in Shake Out Mode

Many of the global leaders in the media industry turned recently and with spectacular changes in their top management from expansion into shake out mode. This hardly changes the debate on the globalisation of culture and content.

An update by Rüdiger Wischenbart

Thomas Middelhoff, the ousted CEO of Bertelsmann, argues convincingly that the guiding forces of the internet revolution remain valid as „the trend towards digitisation and online marketing of content kept its momentum and therefore growth in the media industry will continue for the time being.

Thus, the new management in the media giants, despite of coming from the old guard of the industry, won’t change horses altogether but instead just try to bring experiments to an end in order to raise profitability.

read more (german)





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