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INFOWAR: information.



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ARS ELECTRONICA FESTIVAL 98
INFOWAR. information.macht.krieg
Linz, Austria, september 07 - 12
http://www.aec.at/infowar
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I've recently begun reading Jeremy Rifkin's <Biotech Century.>  In it he 
repeatedly raises the concept of transforming genome (human and otherwise) 
into information.  He then goes on to declare that by becoming information, 
the intrinsic value of life is decreased while its utilitarian value 
increases.
 
This has brought me great pause.

I am fascinated and frightened by what he has asserted here-both in terms of 
the cultural significance of biotechnology as well as his philosophical axiom 
about the nature of information.  Perhaps I take too many liberties by 
generalizing his assertion into the following: "By becoming information, a 
subject's intrinsic value is decreased while its utilitarian value 
increases." 
 
I am currently rethinking the term "Infowar."  As many have already stated, 
the title and term is more sensational than literal-especially coming from an 
international arts organization such as ARS E.  Is the topic of discussion 
and debate really smart bombs, eye-in-the-sky spy satellites, and the 
sciences of military propaganda and communication?  And isn't isolated 
discussion of the "potential of the internet" and other emerging information 
technologies becoming a bit tiresome?
 
In the opening statement Geert Lovink wrote passionately about the immediacy 
of losing the internet to already ubiquitous corporate entities.  The text 
was a call to arms to save (what sounded to me like) a last frontier.  If it 
is true, even in sensation, that the internet is a "last frontier," there is 
something much more going on than preserving the integrity and potential of 
one of academia's great creative communication and distribution tools.
 
That opening text (as well as many others I have read on this list and 
elsewhere) could easily be modified.  Both the protagonists and antagonists 
could be replaced so that it read like a classic scenario of peasant farmers 
being plucked off their land by an evil armed military tyranny.
 
Talk of the internet is often in terms of space, cyberspace.  For a while 
now, habitation of the internet has been revered as hip and futuristic.  But 
let's turn this on its head.  So instead of rejoicing in the homesteading of 
the internet, I ask the following:
 
What has pushed us-this population of hackers and computer geeks, artists and 
musicians, scholars and philosophers-to the outer rim of human existence that 
we feel the need to declare the virtual as home?  What is going on that we 
insist that cyberspace be the one place free of "them."  And for that matter, 
just who the hell are "they" that we despise so much?
 
I've read complaints (here and elsewhere) of push technology and the 
commercialization of the internet, of that unstoppable juggernaut sometimes 
called the "industrial military complex."  Many of these complaints aren't 
rooted in bitter jealousy as they might be dismissed by some.  This goes 
beyond a simple case of someone getting rich while the author of such 
statements is not.
 
I see at least three ingredients before me:  us (whomever we might be), who 
have been called to arms (figuratively so) by Geert to protect the future of 
this last frontier and second home; the business sector in all its 
manifestations; and standing militaries.
 
The most interesting threads in this forum thus far have been the ones that 
are fueled by emotion.  Many of the visionary calls to action which have been 
submitted swirl with fear, anxiety, and urgency.  The forces they are up 
against are sensationalized (perhaps rightly so) into bugbears larger than 
life.  Be it the police, armies, or multinational corporations.  What is it 
that we fear?  Is there a common thread here?  Is it something more than the 
threat of physical violence (either real or imagined, depending upon each 
case)?
 
I come back to "Infowar."  The term haunts me.  In some sense, its seems 
timely yet exceptionally cheesy like the title of a comic book plot line with 
mutant cyberheros.  And yet this term, "infowar," stirs me deep and far off 
the mark of that initial interpretation.
 

By becoming information, a subject's intrinsic value decreases while its 
utilitarian value increases.
 

That comes at it from another angle and hits the same spot, evoking similar 
feelings of discomfort and unease.
 
As a young person trying to make ends meet and function as a productive 
artist, I flirt a lot with the industrial corporate world.  On occasion, 
staff and freelance jobs have placed in a position where I can literally 
function as a fly on the wall at top level executive meetings of various 
American automotive companies.  In the past year and a half, by osmosis, I 
have learned a great deal about how industry-at least that particular 
industry-functions.
 
A great deal of what I saw lines up with conversations I have had with a 
friend who is currently receiving her Masters of Business at the University 
of Michigan.  Managerial science is about taking a task, a motion, an action, 
a method of production, and finding the means to make it more efficient.
 
Efficiency.  The world beats to the drum of efficiency now.  In many 
nations-at least here-market economies continue to grow and expand, finding 
their way into every profitable nook and cranny of human existence.  With 
investors functioning as key players in contemporary economics, keeping them 
happy by making money for them has become a top priority in any business.  
Barring a few exceptions, efficiency has become an essential aspect of a 
business entity's survival.
 
Physical survival is intertwined with our histories of economic survival.  
When resources become scarce-whether these resources are space, material, or 
energy-competition can and often does become violent.  And, not to sound too 
basic, sometimes this violence is carried out as a preventative measure by a 
community to ensure its own survival.
 
I'm no anthropologist, but I'm willing to bet that the science of military 
ergonomics predates that of industry.  An overwhelming majority of 
terrestrial human cultures have complex and highly effective cultural 
strategies that turn children into warriors.  Efficiency and reliability 
increase any military's chance of survival.  Death is a slightly stronger 
motivator and evolutionary force on strategy than financial loss.
 
One of the most basic strategies for making a military more efficient, more 
reliable is to give the individual members a sense of identity that 
supercedes their own individual identity.  Someone on this list already 
stated that nationalism means war.  Tribes.  Teams.  Nations.  States.  
Unions.  Even the Dynamic Duo.  Just give the individual something greater 
than themselves, something they can die for.
 
The "need to know" is another basic strategy.  Ask any hobby shop military 
fanatic-whether its WWII, the Napoleonic wars, or the American Civil War-and 
they'll speak with frank reverence for the "bastard battalions" that have 
been sacrificed throughout military history.  The top brass knew that in all 
likelihood those men would die, but for the war to be won, a small battle 
(usually a distraction) had to be lost.
 
Armies have sacrificed the lives of men in the past and will, in all 
likelihood, do so in future conflicts and wars.
 
I think about the stereotype of the recruit torn down in basic training only 
to be rebuilt by the military.  I think about the accusations that American 
militaries would prefer to sweep sexual harassment and racial violence within 
their ranks under the carpet.  I find myself wondering if the "thin blue 
line" also comes in khaki or olive.
 
Most everything I know about the combat segments of the armed forces flies in 
the face of several hundred years of our contemporary, postmodern 
understanding the "individual."  Aside from the obvious horrors of war, to 
me, the most frightening aspect of military life is this loss of 
individuality.  But lets be honest, though not without faults, modern 
militaries are frighteningly efficient and reliable at doing what they are 
designed to do.  As reliable as a mechanical machine.  And this is not in 
spite of their "lack of respect" for the "individual," but a rather a direct 
result of their approach.  For someone involved in the humanities which 
champion and depend upon modern notions of the individual, this is 
unnerving.
 
And its not limited just to the military.

I'm certain that there are CEO's in this world that look at military 
precision with envy and seek to emulate their efficiency.  And why not?  If 
the task set before you was to reliably make money for your shareholders and 
increase your profit margin, wouldn't you too respect military precision?
 

A subject's intrinsic value decreases while it's utilitarian value increases.

That statement is, in part, about deriving formulae.  About a year and a half 
ago, while developing a quasi-corporate identity for myself as a fine artist, 
I drafted and adopted the slogan;
 
               "Because art should be information..."

I liked it.  It sounded like an advertisement.  But now I'm not so sure.


The infowar.  This is certainly an odd time for creative folk who are not 
full time entrepreneurs.  If this is an infowar, what is it I am fighting or 
fighting for?  As has already been stated, this isn't a simple duality of 
"good information" vs. "bad information."  A few postings have finally raised 
the point that there is a difference between information and knowledge.  I 
would like to add to this that there is also a difference between information 
and sensation-though sensation, at times, can be a form of knowing.
 
In a highly competitive win/lose situation, turning sensation and knowledge 
into information (malleable data and formulae) can play a key role in 
deciding who comes out ahead.  Whoever can micromanage the most efficiently 
will win.
 
Though I find the reactionary term of "infopeace" even cornier than 
"infowar," I share its supporters frustration over everything becoming a 
win/lose competition.  Now that I'm an adult, trying to financially support 
my work, and thus a self employed businessman, I think a lot-perhaps too 
much-about money.  When it comes time to balance the books, I think about the 
investment on each piece as well as the (potential) return.  In order to 
survive in this money-driven world, I too feel pressure to be efficient as a 
professional artist-reduce the resistance so less energy/money/time is 
required to do the same amount of work.
 
But we all know that this is not the kind of environment that art (or 
scientific inquiry for that matter) thrives in.  Curiosity and creativity 
meander on their own path, directed by sensation, emotion, and knowledge.  
And in spite of the fact that I don't want to become like Hollywood and the 
contemporary music industry, my work too has suffered recently, due in large 
part (I think) to management and information.
 
After stating that as life becomes information, its intrinsic value is 
decreased while its utilitarian value increases, Jeremy Rifkin then supplies 
an anecdote.  For example if you see a cat or a dog, you no longer see them 
as a cat or a dog but rather the manifestation of a genetic code.  And that 
manifestation can be changed by simply editing the code.
 
To me, the "infowar" is a struggle to find a psychological space free from 
some of the constraints of information where sensation, knowledge, and 
intuition can thrive.
 
"Because art should be information..."

ha!

Maybe I should have said "Because art lives."


-j.

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