Derrick de Kerckhove is Director of the McLuhan Program in Culture & Technology and Professor in the Department of French at the University of Toronto. He worked with Marshall McLuhan for over ten years as translator, assistant and co-author. Derrick has offered connected intelligence workshops worldwide, and is a consultant in media, cultural interests, and related policies. He is part of the Canada-wide Media Watch research team and recently appeared before the CRTC Public Hearing Committee on the Information Highway.