The major aim of director/designers Jerzy Kular and Isabelle Foucher was to narrate a humoristic story in the style of french popular theatre; secondly: to invent a baroque-like environment, particularly rich in textures; finally: to respect current length of advertising spots in order to persuade agency creative staff that numerous possibilities are still to be explored for real creative advertising using computer graphics. (J. Kular/I. Foucher/Sogitec)