The Dice Raw project is a 100 percent Flash animated, broadcast-quality music video. By playing the video on the big screen at Resfest 2000, on television via BET, and the Internet on sites such as Sputnik7.com, Shockwave.com, and Heavy.com, One Infinity successfully created one of media history’s first convergent entertainment productions.

Dice Raw is an international terrorist operating out of the jurisdiction of worldwide governments. No one knows exactly what Dice’s next act of terrorism will be, but reliable sources indicate that he has targeted the Moon.

A rival faction named the Jiggy Clan hastily assembles their best warriors to stop Dice Raw and his renegade posse. Comprised of a highly trained ninja horde led by a mysterious platinum-suited warrior known as The Agent, “Operation: Boxcar” is masterminded from a secret base by the Queenpin, the ruthless leader of the Jiggy Clan.

After losing an arm and one of her eyes in a freestyle battle against Dice Raw, the Queenpin vowed to grow her afro out until she could exact bloody foamy revenge. This rage fueled her swift, brutal ascent to the top of the Jiggy Clan. Now she has the sheer numbers that might be enough to stop Dice Raw.

Fortunately, Dice has assembled his own group of asskickers. His field lieutenants Black Thought and Malik B. are superb fighters. Black Thought utilizes his famed Righty-Tighty-Fist technique while Malik B. downs foes with his deft Microphone Nunchuk styles. They have an elite force of Diceheads—animatronic ninjas with dice for heads—programmed with lethal breakdance moves. Weeks of surveillance pay off for the task force—Dice Raw, Black Thought and Malik B. are spotted hurrying towards the North Philadelphia subway station, a reputed base of operations for the group. The Agent prepares a massive ambush to take care of Dice Raw once and for all, while the Queenpin remotely monitors activities through the Agent’s cybernetic eyes.

True hip-hoppers versus phony rappers. The “Thin Line (Between Raw and Jiggy)”. This is only the beginning.