Everyone has heard of “the ghost in the machine”. No doubt everyone has also heard of “the Coke in the machine”. But no one has explored the magical machinations that occur inside a Coke vending machine. No one, that is, until now; since PSYOP have boldly lifted the lid on one of the most surreal tales ever told, beyond the imagination of mere non-animated creatures like ourselves.

We created a magical land where deliciously twisted creatures labor to fulfill their destinies by infusing joy into each bottle of Coke. Through character design, development, and extensive 3D animation, a whole cast and their story was brought to life. Though only 90 seconds long, the story has an epic feel and scope.

Executive Producer: Justin Booth Clibborn. Producer: Boo Wong. Flame Artists: Eben Mears (lead), Jaime Aguirre. Lead 3D Artist: Joe Burrascano. Animation director: Kevin Estey. Technical director: Josh Harvey. Storyboard Artist: Ben Chan. Character Design: Ben Chan, Todd Mueller, Kylie Matulick. Matte Painter: Dylan Cole. Editor: Cass Vanini. Agency: Wieden+Kennedy, Amsterdam