To mark the company’s 75th anniversary, Quelle AG wanted to present historical as well as current aspects of its corporate history in a promotional video.

The video produced at the Ars Electronica Futurelab spans an aesthetic arc from early editions of the company’s catalog to the modern logistics of an international mail-order house. This video, featuring animation sequences and custom footage, was one of the highlights of the anniversary celebration but could also be utilized afterwards for visitors’ information.