Architecture from information can be experienced at the new “a1 concept store” in Vienna!

Mobilkom Austria commissioned Austrian design team EOOS and prominent filmmaker Virgil Widrich as well as the Ars Electronica Futurelab to come up with an innovative design for its new concept store. Together with architect Scott Ritter and media artists Golan Levin and Zachary Lieberman, experts from the Futurelab staff created “Motion Traces,” an interactive artwork.

“Motion Traces” reacts with dynamic lighting effects to the movements of customers in the “future zone” of the a1 Lounge. The visitor thus becomes a basic element of the artwork. Several of the visualizations resemble fluids; others recall the gentle waves of wind-blown fields of grain. In another animation sequence that plays on flows of digital data, systems of lines drift through the ether, so that the visitor moves simultaneously through a real setting as well as through an environment of information that projections make visible.

This installation takes advantage of the latest developments in the field of computer vision, motion analysis and computer-aided simulation of physical flows. The interactive work of art consists of four synchronized projections that are blended together into a painting. The result is that architecture becomes a lively, dynamic and interactive component of our environment