Ars Electronica Solutions (AT)
THU September 4. – MON September 8. 2014, 10 AM – 9 PM
Akademisches Gymnasium, Gym Hall
In cooperation with Umdasch Shopfitting, Europe’s leading shop design firm, fashion retailer RAG and electronics giant Samsung, Ars Electronica Solutions developed this interactive Shopping Wall that lets customers browse a product portfolio in a variety of ways. They can interact with the Wall via RFID codes on physical objects, and an entire line of merchandise can be examined close-up via an intuitive interface.
The Festival version of this product presents a broad spectrum of content—for instance, a “best of Ars Electronica Solutions” – and there are various versions to illustrate the product’s scalability and modularity.