Guattari Hero reimagines Amazon.com as an environment, which users can traverse as a series of plateaus. After submitting a search term, the resulting product from the website is converted to a QR code, each square of the code becomes a platform to stand on, and users must search for related products hidden within the rolling QR landscape. Viewport in hand, you peer into the product warehouse to glimpse each item, and reaching an item’s respective square generates the next plateau and a new supply of recommended products.
Guattari Hero/John Brumley (US), Credit: John Brumley
