We are a Female community on a mission to revolutionize women’s underwear. Throughout our lives, we haven’t been able to find the types of bras we’d like to wear ourselves. We think bras for medium and bigger sizes are uncomfortable, dull looking and unpractical. Finding a well-fitting bra is a true challenge: the sizing system is inaccurate and confusing. According to our research, there is a significant number of women of all ages who feel the same, being forced to choose between comfort, support, and style. They settle either for ill-fitting or aesthetically displeasing bras and we are on a mission to change this.
We are designing a new type of technology for a bra that truly embraces the female body. One of our main challenges is to create a seamless feeling product that provides support for a larger bust without causing pressure points anywhere in the body. We want to be a truly customer-centered brand and so, a community of women will have a crucial role in our R&D. We are currently working with an online community of women who have shown significant interest in our product.
