DMG:I.O* VS. R3:DEV*

Bradley Grosh

DMG:I.O* vs. R3:DEV* was produced as an explorative graphical and interactive experience representing the evolution of a mentally inept character towards the status of innovative Design Superhero through the assistance of the elite masters of the Innovatechnique ...

It was produced entirely by Bradley Grosh in 3 months using a Powermac G4, a Sony Digital 8 Camcorder, Flash4, SoundEdit 16 and the Adobe Suite (Photoshop, Illustrator, Premiere, AfterEffects, Dimensions). Upon launching the project from the splash screen, the user will get a loading screen containing a body builder and ornamentation. This screen is loading the front end of the piece. No interactivity.

Next, the first screen will drop in, which is a draggable image strip ornamented with content pertaining to the first half of the piece. Drag this up and down while the remaining portion of the piece is loading.

The first screen is a quicktime interface. The user will see two buttons in the “movie window” labeled “DLF” and “HCF”. Rolling over these buttons activates an effect. The user can also pause the playback of the animation by clicking the pause button below. When finished with the interactivity, the user should roll over the play button and press it.

The user will then be taken to a screen with a satellite and TV screens in the background. Roll over, press and drag the satellite. (Don’t release the mouse however!!!) Drag up and down to view a new content block. When finished, release the mouse button to proceed to the next screen.

This screen will be a somewhat hectic and busy blue screen with a stencil of a confused man. At the bottom is another content block with some arrows on the far right side. Roll over, press and drag these arrows to the right, revealing more of the content block. Press on the confused designer in the TV screen on the content block that is now revealed. This will take you through a short animated transition.

The next screen is all black with the text “dmg I.0* Reboot” on the top left. Roll over the text to proceed …

Bradley Grosh (USA) is the Creative Director for gmunkstudio, a one-man production house specializing in online narrations and videography. Bradley is also an Artist for Vir2l Technology in Rockville and moved to London to work in the company’s London department. Bradley graduated Summa Cum Laude in Fine Art and Film at Humboldt State University.