In cooperation with the Johannes Kepler University of Linz’s Department of Business Informatics under the direction of Prof. Pomberger, the Ars Electronica Futurelab developed a model of a hot band rolling mill for a virtual environment, whereby the model can be controlled in many details by means of a virtual menu. The application simulates the individual job steps and modes of functioning of an actual plant facility and features a realistic setting. The project was presented at the market launch of the simulator at the Metals and Metallurgy 2000 trade fair in Peking, China. The I-Wall installed by the Ars Electronica Futurelab especially for the presentation was the first such device to be used in the People’s Republic of China.