Sa 5.9. 14:00 – 18:00
Ars Electronica Center
SkyLoft (Level +3)
In conjunction with this year’s Pixelspaces, the Ars Electronica Futurelab and Fabrica, the Benetton Communication Research Centre are jointly offering a symposium and workshop series entitled “The Future of Fashion Retail.” This initiative addresses the fact that there’s been practically no change in the fashion retail sector for decades now – the sector has not used digital, interactive and networked technologies to enhance the customer experience. The Future of Fashion Retail brings together a number of speakers to consider how the fashion sector can respond to the challenge of eCommerce and take advantage of new developments in social networking, interactive tagging and personal communication technologies. It’s time to rethink not only the cultural rites of fashion but also clothing per se and the way we contextualise it — that is, everything from intelligent fabrics to the mise en scène of the shopping experience. The starting assumption of The Future of Fashion Retail is that solutions must be sought, first and foremost, at the interface of art and converging technologies.
14:00 – 14:15
Introduction (Andy Cameron, Executive Director Fabrica, IT)
14:15 – 14:40
Shops, Technology, Design – an historical overview (Tony Kent, Reader in Marketing, University of the Arts, London, UK)
14:40 – 15:05
Kram/Weisshaar – Shopping Prototypes & Case Studies (Reed Kram, designer)
15:05 – 15:30
Social Networking, Social Retail – linking physical, virtual and personal spaces (Roberto Saracco, Director Telecom Italia Future Centre, Venice, IT)
15:30 – 15:55
The Art of the Window – technology and creativity in window design (Sam Baron, Design Director, Fabrica, IT)
10 minute break
16:05 – 16:25
Opening Soon – new directions in retail design (Luis Miguel Pereira an Grzegorz Witold Woronowicz)
16:25 – 16:50
Augmenting the Porduct (Horst Hoertner, Director Ars Electronica Futurelab, AT)
16:50 – 17:15
Performativity and Shopping – the affective aspects of visiting a retail space (Chris Salter, University of Montreal, CA)
17:15 – 17:40
Fashionable Technology – the intersection of design, fashion, science and technology (Sabine Seymour)
17:40 – 17:50
Close and Summary (Andy Cameron, Executive Director Fabrica, IT)
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