Future Innovators Summit
SUN September 7, 2014, 12:30 PM-1 PM
Bischofshof
Oliviero Toscani is a photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton from 1982 to 2000. After obtaining his diploma at the Kunstgewerbeschule in Zurich, he started working with different magazines, including Elle, Vogue, L’Uomo Vogue and Harper’s Bazaar. In 1982 he started working as Art Director for the Benetton Group. In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton). In 2005, he sparked controversy again with his photographs for an advertising campaign for the men’s clothing brand Ra-Re. In September 2007, a new campaign against anorexia was again controversial due to his shocking photography of an emaciated woman. A long-term Tuscany resident, in 2003 he created in collaboration with Regione Toscana a new research facility for modern communication called La Sterpaia.
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