“Motion Traces” – Architecture out of Information
Mobilkom Austria’s concept store features Ars Electronica Futurelab’s “Motion Traces” media art project. “a1 lounge” opens July 3rd.
Linz / Vienna (July 1, 2004) To come up with the perfect look for the new a1 concept store in Vienna, Mobilkom commissioned Austrian design team EOOS and prominent filmmaker Virgil Widrich as well as Linz’s Ars Electronica Futurelab. Together with Scott Ritter and media artists Golan Levin and Zachary Lieberman, Futurelab staffers developed an interactive artwork that reacts to customers’ movements. This approach not only created an artistic space; the symbolic centerpiece of this installation is the customer, who thus becomes a basic element of the artwork.
“Motion Traces” is an interactive media art project that turns a visit to the new a1 Lounge into an experience. “Motion Traces” reacts with dynamic lighting effects to visitors’ movements. Several of the visualizations resemble fluids; others recall the gentle waves of wind-blown fields of grass. In another animation sequence that plays on flows of digital data, tiny zeros and ones drift through the ether, so that the visitor moves simultaneously through a real setting as well as through an environment of information that projections make visible.
The installation constructs a relationship between the virtual flow of information and the visitor’s path through the a1 Lounge’s “future zone.” Those walking past influence the animation sequences—their movements are reflected, reproduced and creatively processed. The movements of all visitors ultimately merge into patterns, as the traces of thousands of people are visualized simultaneously. The result is that architecture becomes a lively, dynamic and interactive component of our environment.
Technical Background
This installation takes advantage of the latest developments in the field of “computer vision,” motion analysis and computer-aided simulation of physical flows.
The interactive work of art consists of four synchronized projections that are blended together into a painting. Visitors’ movements in space influence the process of image generation on the projection screen and thereby produce constantly changing visuals.
Concept and Realization:
Scott Ritter, Golan Levin, Zachary Lieberman
Ars Electronica Futurelab: Peter Brandl, Stefan Feldler, Horst Hörtner, Helmut Höllerl, Stefan Mittlböck, Christian Naglhofer
For further enquries, please contact:
Wolfgang A. Bednarzek
Ars Electronica Center Linz
Hauptstraße 2, 4040 Linz, Austria
tel ++43.732.7272-38
fax ++43.732.7272-638
wolfgang.bednarzek@aec.at
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