4. 9 16:00 – 17:45

Real experiences and emotions play an important role for the immersive embedding of users in interactive entertainment & media formats that display great future promise. Here, the boundary between reality and virtuality becomes increasingly blurred. Interaction is considered the crux of modern digital media; it enables a global and mobile society to engage in new forms of exchange and encounter. Within the scope of this research, we are endeavoring to identify possibilities of how to playfully combine technology and entertainment, and what could serve as the basis of this fusion.

Schedule

• 16:00 Introduction by Roland Haring (AT)
  Senior Research Lead, Research and Innovation Group, Ars Electronica Futurelab
• 16:20 Robert Praxmarer (AT)
  Researcher, multimedia artist and developer. Head of Department at the Augmented Reality & Games at the University of Applied Sciences Salzburg.
• 16:40 Gordon Calleja, (MT)
  Head of the Center for Computer Games Research at the IT University of Copenhagen.
• 17:00 Frank Rose (US)
  Contributing editor Wired magazine, writes about media, advertising and entertainment. His next book will be The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, forthcoming in 2011 from W.W. Norton.
• 17:20 Roundup and Discussion

Moderation: Roland Haring (AT), Senior Research Lead, Research and Innovation Group, Ars Electronica Futurelab