Harald Katzmair, Don Steiny, Michael Stampfer, Gerhard Wührer

Applications of social network analysis in the world of marketing and business. Network tools for assessing marketing strategies. New diffusion models of innovations. Market segmentation with network analysis. Social Capital Management.

Harald Katzmair (A) - FAS.research, Vienna
"A new Science goes Business: Key-Account Management, Sales and Marketing by Means of Social Network Analysis"

Don Steiny (USA), INSNAE-Institute for Social Network Analysis of the Economy
"Networks and Meaning"

Michael Stampfer, Managing Director of the Vienna Science and Technology Fund (WWTF)
"Funding (the) sources in Innovation Systems"

Gerhard Wührer (A), Departement of Marketing, Johannes Kepler University, Linz
"Marketing, communication, and project networks in technology clusters - the example of Upper Austria"

"Language of Networks" is a joint project of FAS.research and Ars Electronica Center.

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