A special-format presentation at Ars Electronica—2 1⁄2 hours devoted to a single speaker discussing a single topic

McLuhan’s reputation went crashing after he died. Some say even before. The fact is that it has been rising from the dead, so to speak, steadily since the early days of the web. It is OK to quote McLuhan now. He even has serious-as opposed to frivolousdetractors. What happened? What is happening still that makes reading McLuhan more rewarding than ever? Derrick de Kerckhove will attempt an overview of McLuhan’s legacy and where the ideas are going today.

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