Deep Space 8K: Inside Mercedes-Benz Advanced Design

Vera Schmidt (DE), Holger Hutzenlaub (DE)
FRI September 4, 2015, 4.30 PM-5.30 PM
SAT September 5, 2015, 4.30 PM-5.30 PM
Seat reservations are available 30 minutes before the start in the foyer of the museum.
Deep Space, Ars Electronica
Ars Electronica Center

Conceiving the future in global terms, cultivating cultural exchange and conducting trend research constitute the mission of Mercedes-Benz’s five Advanced Design Studios worldwide. New mobility concepts, trailblazing interfaces, the language of forms and the future of brand identity will be the subjects of talks by Vera Schmidt (DE) and Holger Hutzenlaub (DE), senior managers of Mercedes-Benz Design. They’ll offer extraordinary insights into the work of visionary automotive designers.