In 2016, the European Commission will launch the STARTS initiative to promote innovation at the nexus of Science, Technology, and the ARTS. We begin to see opportunities for piloting such cross-sectorial collaboration as an increasing number of high tech companies, world-wide, assert that among the critical skills needed for innovation to happen and to be of value for society are skills such as creativity and capacity to involve all of society in the process of innovation. In this context, the Arts are gaining prominence as a catalyst for an efficient conversion of S&T knowledge into novel products and services. This workshop explores how to promote and foster Art-Technology collaborations via the STARTS initiative.
Robert Madelin (UK) is since September 2015, the European Commission’s first ever Senior Innovation Adviser (SINNA).