Conceiving the future in global terms, cultivating cultural exchange and conducting trend research constitute the mission of Mercedes-Benz’s five Advanced Design Studios worldwide. New mobility concepts, trailblazing interfaces, the language of forms and the future of brand identity will be the subjects of talks by Vera Schmidt (DE) and Holger Hutzenlaub (DE), senior managers of Mercedes-Benz Design. They’ll offer extraordinary insights into the work of visionary automotive designers.